Red Consultancy / Boots Opticians
Excerpt, Cloud X is an online trading platform for mobile devices.
Through a number of short videos on social media, Boots wanted to show audiences that choosing frames for your glasses needn’t be a chore when in-store staff are on-hand to help you choose the right ones.
It was decided that the videos should have a ‘working shop floor’ feel about them, to reflect the in-store experience that Boots wanted to promote. This was a challenge that we happily rose to. After recce-ing a number of Boots Opticians, we decided that High Street Kensington offered the best environment for filming.
Normally we would have shot the setup with three cameras, but because space (and overcrowding) was an issue, we stuck to a minimal crew with two cameras, and repositioned when we needed more angles. This meant things took a little longer, but allowed the store to continue operating around us. It also helped give us that working, ordinary day feel.
:
“I have worked with Zest on a number of high profile brand executions. They were brilliant to work with; honest, creative and personable. Work was delivered on time to an amazing standard. I would not hesitate to work with Zest again and highly recommend them to anyone looking to create exceptional content for clients.”
Nicola Murray, formerly Account Manager, Red Consultancy (now PR Manager at Festival Republic)
Red Consultancy / Boots Opticians
Excerpt, Cloud X is an online trading platform for mobile devices.
Through a number of short videos on social media, Boots wanted to show audiences that choosing frames for your glasses needn’t be a chore when in-store staff are on-hand to help you choose the right ones.
It was decided that the videos should have a ‘working shop floor’ feel about them, to reflect the in-store experience that Boots wanted to promote. This was a challenge that we happily rose to. After recce-ing a number of Boots Opticians, we decided that High Street Kensington offered the best environment for filming.
Normally we would have shot the setup with three cameras, but because space (and overcrowding) was an issue, we stuck to a minimal crew with two cameras, and repositioned when we needed more angles. This meant things took a little longer, but allowed the store to continue operating around us. It also helped give us that working, ordinary day feel.
:
“I have worked with Zest on a number of high profile brand executions. They were brilliant to work with; honest, creative and personable. Work was delivered on time to an amazing standard. I would not hesitate to work with Zest again and highly recommend them to anyone looking to create exceptional content for clients.”
Nicola Murray, formerly Account Manager, Red Consultancy (now PR Manager at Festival Republic)
