Blend Digital / Random House
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To launch her magnum opus ‘The Comeback Girl’, author Katie Price (Jordan) attempted to break the world record for most amount of books signed in one sitting. Zest were there to document for a film that gained plenty of attention on social media and across the web. The result? Price narrowly missed breaking the record, but continues to astonish the literary establishment.
The Zest Approach:
“We sent a two-man director/camera crew to cover the event in Leeds. Small enough to be reactive to the fast-moving event, yet large enough to cover proceedings thoroughly and make sure that our official content was very strong in comparison to the competing ‘press pack’. It meant that the director could get vox pops with attendees, as well as ensure that the camera operator was in exactly the right place at the right time; crucial to the excellent coverage gained.”