I Am Crumbling
Royal Osteoporosis Society
description for work page only

When the re-branded Royal Osteoporosis Society needed to demonstrate their bold new direction, they came to Zest to put together an emotive film that pulled no punches about the severity of the condition. We told a story through three generations of the Knight family: Sheila, the grandmother, whose spine is crumbling; her daughter Judith, and granddaughters Abbie and Ellie.

Crucial to the success of the film were initial phone conversations, leading to meeting with the family in advance of filming (a “recce”). This was crucial for two broad reasons:

1. We were able to get to know the family and build up a rapport, which meant they were comfortable with us enough to perform unabashed on the shoot day, and to take direction from a small team that they had become friendly with;

2. Through extensive conversations and pre-interviews, we were able to find and establish a story – vital to grabbing audience interest. Primarily we were able to pre-structure the film around the hook of the granddaughters being competition-level cheerleaders – a poignant juxtaposition to the condition of their grandmother Sheila.

You can view the film here. Below are some kind words from our client at the Royal Osteoporosis Society.

“Zest are great to work with. Time and again they have proved themselves as a professional, creative and reliable team. They took our brief and appropriately challenged it, listened and fed into our thinking – adding value which resulted in a notable and impactful film. Their results show that they take time to understand our needs, as well as the audience we want to reach and the message we want to deliver – the impact of a complicated and unfamiliar, yet devastating health condition.

The family who feature in our film were very impressed with Zest: “They were so professional and a joy to work with”. The time they invested in getting to know and understand the individuals meant they were able to put them at ease and produce an authentic story.”

Claire Bovey, Marketing Manager, Royal Osteoporosis Society
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Royal Osteoporosis Society
description for work page only

When the re-branded Royal Osteoporosis Society needed to demonstrate their bold new direction, they came to Zest to put together an emotive film that pulled no punches about the severity of the condition. We told a story through three generations of the Knight family: Sheila, the grandmother, whose spine is crumbling; her daughter Judith, and granddaughters Abbie and Ellie.

Crucial to the success of the film were initial phone conversations, leading to meeting with the family in advance of filming (a “recce”). This was crucial for two broad reasons:

1. We were able to get to know the family and build up a rapport, which meant they were comfortable with us enough to perform unabashed on the shoot day, and to take direction from a small team that they had become friendly with;

2. Through extensive conversations and pre-interviews, we were able to find and establish a story – vital to grabbing audience interest. Primarily we were able to pre-structure the film around the hook of the granddaughters being competition-level cheerleaders – a poignant juxtaposition to the condition of their grandmother Sheila.

You can view the film here. Below are some kind words from our client at the Royal Osteoporosis Society.

“Zest are great to work with. Time and again they have proved themselves as a professional, creative and reliable team. They took our brief and appropriately challenged it, listened and fed into our thinking – adding value which resulted in a notable and impactful film. Their results show that they take time to understand our needs, as well as the audience we want to reach and the message we want to deliver – the impact of a complicated and unfamiliar, yet devastating health condition.

The family who feature in our film were very impressed with Zest: “They were so professional and a joy to work with”. The time they invested in getting to know and understand the individuals meant they were able to put them at ease and produce an authentic story.”

Claire Bovey, Marketing Manager, Royal Osteoporosis Society